and how to find an
exhibition space or artist to collaborate with,
Are artists still "discovered" and become famous overnight ... sure, it may happen, but do you want to wait for that?
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Art Business and Art Marketing have changed considerably over the years.
The Internet certainly has been a big part of that change.
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But, you may ask, can one sell art on the Internet ...? Yes, to a certain degree, but you would need to be very well known already ... and as with everything, there are the occasional exceptions to that rule .. and someone actuially sells a painting online.
Anyhow, selling online, may not even be the main part of the Internet art marketing story.
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For most Artists, the Internet is all about profiling themselves ...
I am sure you know all about establishing your basic credentials and you do have a well written CV (curriculum vitae), some paintings, and maybe some other credentials to your artistic name.
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Now, what do you do with it, going to a main stream gallery and asking for an exhibition?
That coulod work, if you really impress the Gallery owner, unfortunately more than likely, the Art Gallery is booked out for the next 12 month, and you may not even have the required amount of work ready for a solo exhibition.
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Ask yourself the question: "is a Gallery owner going to spend money on you?"
An opening night with invitations send out and champaign flowing.... someone has to pay for it.
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However, as noted before, much has changed.. many art spaces and galleries can these days be hired for a certain time.
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This is were self-marketing becomes interesting, and here are the logical steps to follow .. included with explanation of to why it can work..... if you put the work into it.
Artist - Self Marketing Strategy:
- Quickly invest in a web-site, make sure you can up-date it yourself., and don't get
a free one .. it just doesn't look the part, it conveys the message that you are not serious about your endeavour.
Explanation: Why a web-site? It shows you are serious, and has all relevant info provided to viewers, maybe future buyers and followers - galleries owners and other artists for possible collaboration. Everything you want to do now, is easy, as you have your profile always ready and up-dated.
- Get your web-site listed on some art directories, and if you are mainly interested in your local market .. your city, make sure your web-site can be found.
- If you have plenty of money, simply hire an art Gallery and stage your own exhibition. ( If you are close enough to Brisbane, we can recommend, "the Tidy"
Explanation: Why? I guess you know that anyhow, but the basic reason; an exhibition is an important part of your artistic profile, it will get your name out there.
However if you are not having a lot of money... read on .. you are looking for a group exhibition
- Collaborations - Have a page about seeking collaboration with other artist.
Explanation: Other artist who may look for joining a group exhibition may contact you, esp., if you show you are looking for collaboration with other artist regarding group exhibitions.
- Find other Artist... how ? By looking at artist directories, and other Internet art communities, plus hang out where artist hang out ... try the art colleges too.
- Stage a group exhibition, find a rental art gallery, which hires out an art space for up to 4 weeks - ( in Brisbane - use "The Tidy",) -
Explanation:
The idea is to have one or more opening nights, create a bit of hype, get press-releases going, and announce it on community radio, all these are usually free, have some flyers - cards or posters done .. and invite anyone you can.
Announce it on our web-site - twitter - blogs - myspace - facebook - you name it - get it out there.
The next step, never leave the Gallery unattended, that is part of the good thing about an art group collaboration. Someone needs to be always in the Gallery, selling the art, even if it is not your own. Do it.. it's good Karma :-) . Nothing can sell art better than an Artist selling their own or a fellow artists painting. The visitor to the Gallery likes to meet an artist, give them that opportunity ...
Recommendations:
We support Art and Artists, and have many free or low cost options on our web-site.
Please see a list of options below..
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and don't hesitate to ask questions - contact us
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We offer FREE and PAID Artist and Gallery Listings:
We will list your details on our
Listing Pages > see artists directory
We accept submission of your art to be shown on our web-site or our web-directory...
Recommendation for a Brisbane Art Gallery : The Tidy - Art Space / Gallery
Why? Best location, newly revamped last end of the Logan Road, surrounded by classy restaurants, cafe's antique and vintage type stores. Plenty of walking by traffic. Gallery at street level opposite a trendy coffee house. Gallery owner easy to talk to and supportive or art and art collaboration. Up stairs, more art space and a Recording Studio which also has monthly events for even more visitors to see your art.
the "TIDY" contemporary arts space - brisbane
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29a Logan Rd, Woolloongabba, Brisbane
selected artists - monthly exhibitions
- contemporary art
emerging artists - student artists - experimental artists - un represented artists - group and solo exhibitions, special projects - gallery representations - One-night art events - Free or Paid options.
For more info please visit our web-site or contact :
Marly at tidy(@)alchemix.com.au - 0407 630 770
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the "Tidy" art space profile - Current Exhibitions - click here
Artist seeking other artist for collaboration for group exhibition in Brisbane - please contact Giselle
... we will pass the info to other interested artists.
